PowerIce

Steamboat Springs is home to fit, active outdoor enthusiasts, and our client, PowerIce. Being the home to more winter Olympians than any other town in the United States made Steamboat Springs an ideal playground to test and research PowerIce. PowerIce is a unique frozen hydration bar that does not contain high fructose corn syrup. It provides energy through natural sugar and does not contain the harmful effects of caffeine. Fairfield and Woods is happy to be a partner to this fellow Colorado-based company. The firm serves as outside general counsel to the company on matters such as raising capital, expansion efforts, trademarks and intellectual property, endorsement agreements with athletes and celebrities, among other needs of the company. We look forward to continuing this relationship as PowerIce grows. The company currently has eight employees and sells their product in 24 states and 125 outlets.